Royal Caribbean Investing $900 Million in Ship Modernization

March 19, 2018.

Royal Caribbean International is spending $900 million on the ‘Royal Amplified’ program, which will cover 10 ships in four years, and touches every facet of the guest experience on Oasis and Allure of the Seas, as well as all Freedom and Voyager Class ships.

In developing Royal Amplified, the cruise line analyzed multiple years of guest satisfaction ratings, venue utilization data and crew interviews to focus the major investment on key features and experiences that matter most to travelers. Full details on each ship’s new amenities will be revealed on a continuous basis in the next three years.

Iconic Pools and Attractions
With Royal Amplified, outside decks will be reimagined, from pools specifically designed for family fun and relaxing spa-like environments, to new activities day and night.   More specialized pool spaces will cater to diverse preferences.  Upper decks will be amped up and evolved with new attractions and first-of-its-kind attractions such as Sky Pad, a virtual reality, bungee trampoline experience along with waterslides, and waterparks.

Elevated Dining and Nightlife
Guests crave cornerstone cuisines, like Italian, seafood and Mexican, and Royal Caribbean will deliver on that with the introduction of more experiential dining concepts.  Travelers also will see more of the cruise line’s recently unveiled experiences, including Hooked Seafood, Royal Caribbean’s New England-style restaurant; Playmakers Sports Bar & Arcade, and family-friendly El Loco Fresh with popular Mexican fare. Additional casual, grab-and-go eateries to keep guests fueled between their adventures will also make their debut.

Additionally, cruisers will have the opportunity to live it up in distinct new bars and nightlife spots that deliver on the three tenets of a great night out: unique drinks, delicious food and live entertainment. This makes for more multidimensional nightlife venues offering food, live music and craft cocktails, like The Bamboo Room, and a signature outdoor Caribbean Bar. Other new concepts include a world-class music hall, a go-to spot for karaoke, and a lounge-style nightclub that will take the nightlife to a whole new level.

Redefined Short Caribbean Getaways
Royal Caribbean’s new mantra for millennials is that a cruise should provide maximum levels of adventure no matter how long or short. With quick getaways becoming increasingly popular and necessary for today’s traveler, the cruise line will strive to make its 3- and 4-night cruises just as alluring as longer escapes.

The cruise line is also set to raise the bar in vacation adventures on land with the introduction of its Perfect Day Island Collection of  private island destinations around the world. The first in the collection, Perfect Day at CocoCay, Bahamas, scheduled for completion in fall 2019, will offer a number of distinct experiences and features giving guests first-time experiences.  Four Royal Caribbean ships in the Royal Amplified program, departing from New York, Maryland,  and Florida, will call at Perfect Day at CocoCay, Bahamas.

A Look Ahead at Royal Amplified

  • Freedom Class – Independence of the Seas will be the first ship in the Royal Amplified program to reveal multimillion-dollar upgrades, including Sky PadBattle for Planet Z, a glow-in-the-dark laser tag experience; The Perfect Storm trio of waterslides and a new Escape Room: The Observatorium challenge, where competitors can solve a series of high-tech riddles to unravel a mystery. Not to mention the addition of new dining venues, from Fish and Ships – a seaside seafood spot with freshly battered fish and chips and other guest favorites – to Playmakers Sports Bar & ArcadeIzumi Hibachi and Sushi and Sugar BeachIndependence will offer 3- to 14-night sailings from Southampton, England beginning in May 2018, before she heads across the pond in Nov. 2018 to sail from Ft. Lauderdale, FL on 4- to 5-night Caribbean cruises. Freedom of the Seas will be up next, debuting new features in 2020, followed by Liberty of the Seas in 2021.
  • Voyager Class – In summer 2018, the transformation of Royal Caribbean’s short Caribbean cruises will begin with the $90 million amp-up of Mariner of the Seas. Mariner will redefine the quick getaway by giving guests the chance to take their weekends to new heights with the addition of new thrills, such as Sky Pad and laser tag; The Bamboo Room, a retro lounge with its tiki-chic décor; and the fun and vibrant Playmakers Sports Bar & Arcade. The program will continue in 2019 on sister ship Navigator of the Seas, which also will be redesigned to specifically cater to those who seek a quick getaway.
  • Oasis Class – Oasis of the Seas will be completely reimagined in fall 2019, ten years after her revolutionary debut. The ship will gain new thrills, pools, bars and culinary creations, as well as introduce new restaurants and onboard adventures found on the newest Oasis Class ship, Symphony of the Seas. These enhancements will cascade to Allure of the Seas in spring 2020, making every ship in the class more adventurous than ever.