March 27, 2017.
#AdventureSquad Challenge Invites Consumers to Compete for Title of “World’s Most Adventurous Squad”
Royal Caribbean is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four friends will be crowned as the “World’s Most Adventurous Squad,” and win trips anywhere Royal Caribbean sails to help live up to their newly minted title.
Those looking for a shot at social stardom and global adventure can enter by participating in any one of five adventure-themed Instagram challenges. Each challenge will run for 72 hours on Royal Caribbean’s Instagram account starting on March 29 through April 12. To take part in the challenge, adventurers simply post their photo to Instagram, tag three friends that will comprise their squad and use the hashtag #AdventureSquad and #Contest.
Upon completion of each challenge, Royal Caribbean will select one winning squad. The winners will then set sail on the adventure of a lifetime onboard Harmony of the Seas, the world’s largest and most adventurous ship taking over Royal Caribbean’s social media channels as they go. The finalists will go head-to-head both on the ship and in various destinations, including Labadee, Haiti, Royal Caribbean’s private destination; Falmouth, Jamaica and Cozumel, Mexico. At the end of their adventure, the squad that most embodies the spirit of adventure will be named the “World’s Most Adventurous Squad” and win trips anywhere Royal Caribbean sails. In addition, the winners adventures will be seen when they light up Royal Caribbean’s digital billboards in New York City in May.
Australian travel blogger Tyson Mayr (@tysontravel) will act as the contest host, announcing each 48-hour Instagram challenge. Mayr is no stranger to social media contests; he won one himself in 2014 and was paid to travel the globe for a year. Since then, he’s made a living as an adventurer and content creator, proving that Internet fame is within reach for social media contest winners.
Those back at home can watch the action by following @RoyalCaribbean and #AdventureSquad on Instagram and Snapchat. For details on how to take part in the Adventure Squad challenge, as well as information on the winning squad, visit www.AdventureSquad.com. If you enter, make sure to read the “Legal Stuff” at the bottom of the linked webpage.