Holland America Line Launches New Website Design

June 11, 2018.

Holland America has launched a completely revamped website at HollandAmerica.com centered around a new online booking process, easy navigation, bold images that capture the cruise experience and detailed information for both consumers and travel professionals.  

The focal point of the homepage is a new cruise search toolbar that allows visitors to easily select where they want to cruise, the port of departure, dates and cruise length. The homepage also features a top navigational menu that provides quick access to Holland America Line’s cruising destinations, onboard experiences, cruise fare offers and information for guests who already are booked.

Planning a Holland America Line Cruise is Easy
Once a user selects where, when and how long they want to cruise, the resulting cruise itineraries are displayed on a new page with the option of using additional, deeper filters that include ship, specific ports of call, a more precise region, and Land First or Cruise First for Alaska Land+Sea Journeys.

Once a cruise itinerary is selected, a new page displays the itinerary, stateroom options, ship details and activities on that particular cruise. The Itinerary tab shows the day-to-day route with an interactive map that breaks the cruise down by day and follows the journey showing ports and points of interest. Web users may opt for a traditional list view as well.

The Rooms tab compares accommodations and pricing, giving guests the ability to select their preferred location (forward, midship or aft). The cruise fare then displays, showing alternative cruising dates for rate comparison. The Ships tab provides history and insight about the ship, while Activities showcases all of the  experiences on board, including Explorations Central, America’s Test Kitchen, Lincoln Center Stage, B.B. King’s Blues Club, BBC Earth performances and more.

When all cruise selections have been finalized, the booking can be reserved through an easy check-out process and assigned to a travel professional if the user chooses.

Additional Homepage Features Give Access to the Holland America Line Experience
Scrolling down the homepage, additional features include current promotions, select spotlight cruises and, initially for several weeks, a highlight video of the new website narrated by HAL President Orlando Ashford. Quick links go directly to the pages that provide information about Holland America Line’s noteworthy service and classic-style of cruising, details about the more than 470 ports of call on the cruise line’s carefully crafted itineraries, the onboard culinary experience, and enrichment activities and entertainment.  EXC Tours can be searched by port and tour type.

The development of the site experience will continue in the months to come to build out a robust site with information, visuals, interaction and easy booking tools.

Currently, Holland America Line’s website can be explored in English, German, Spanish and Dutch.

Update On The Royal Caribbean New Website Rollout

March 16, 2018.

Royal Caribbean has finally issued an official response over the inept rollout of their new website.  It only took a week.

This came in the form of a letter from Royal Caribbean International (RCI) President and CEO Michael Bayley, posted on Facebook this morning.


A Letter from Michael Bayley
ROYAL CARIBBEAN CROWN & ANCHOR SOCIETY·FRIDAY, MARCH 16, 2018
Good morning everyone,
I wanted to write our loyal Crown & Anchor members to both acknowledge and apologize for the issues you are experiencing with our new Guest Account functionality and more importantly update you with the current status. I know that many of you are wasting valuable time and energy migrating to our new Guest Account system. Please know that we hear you, we read everything and we have mobilized the necessary resources to fix the problems.
Our new Guest Account capability is well-intended and will ultimately make everyone’s life easier by having one username and password and a unified account that will make using our various systems seamless whether onshore or at sea. We’ve also invested in upgrading our security capabilities to provide additional protection. The root cause of everyone’s frustration is a combination of many guests having created multiple accounts over the years, the elimination of being able to select amenities and preferences online for our loyal Crown & Anchor members, and mistakes we made in developing and implementing the first release of this new capability. Long story short, we simply did not deliver on this implementation despite our best intentions.
Recognizing all of this, we have assembled a focused team to fix every possible issue. We have a clear list of fixes and the team is working fast to implement solutions to resolve both data issues and restore functionality. They’re making progress and you will see an improved experience in the coming days. If you are continuing to have issues, we’ve also created an email account at guestaccounthelp@rccl.com to reach the dedicated team directly versus having to call customer service.
We realize that none of what I’ve said changes the fact that we’ve added complication and frustration for our loyal guests. Please know that we value your loyalty and rather than try to give you some vague excuses as to what’s taken place, I want you to know that we recognize our mistakes and are working hard to fix them quickly.
Thank you for your patience and your loyalty. We don’t take it for granted and are working hard and fast to address the situation.
Michael